Especialista de Negócios Sênior [Jornadas Digitais]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Business Specialist – Digital Journeys (Especialista de Negócios Sênior [Jornadas Digitais]) based in Brazil. As a Senior Business Specialist, you will play a key role in designing, managing, and optimizing digital customer journeys, with a particular focus on WhatsApp as a strategic business channel. You will oversee initiatives from opportunity identification and business requirements through implementation, monitoring, and continuous improvement. Working closely with Technology, Data, Product, Marketing, and Operations teams, you will help transform business needs into effective digital solutions. You will use data, funnel analysis, and performance indicators to identify opportunities and improve customer acquisition, conversion, retention, and recovery. This role combines business strategy, analytical thinking, and project management in a collaborative, technology-driven environment. You will have the opportunity to influence digital product evolution while delivering measurable business results. It is an excellent opportunity for someone passionate about customer experience, innovation, and digital transformation.