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Director, Consumer Comms & Social Media

US · Remote · Full-time · Marketing

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About the role

Social MediaAccessibilityContent MarketingProduct Marketing
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Consumer Comms & Social Media based in the United States. We are seeking an experienced communications and brand leader to build and lead a consumer communications and social media function from the ground up. In this strategic, hands-on leadership role, you will shape brand visibility, strengthen public trust, and position the organization at the center of relevant cultural conversations. You will oversee a comprehensive content strategy spanning earned media, organic social, and content marketing to increase awareness and engagement across multiple audiences. Working closely with research, analytics, brand, and product marketing teams, you will transform data and insights into compelling stories that resonate with consumers. You will also lead and develop a high-performing team while building strong relationships with media outlets and external partners. This is an opportunity to make a lasting impact on the accessibility and perception of mental healthcare through innovative storytelling, strategic communications, and creative brand positioning.