Senior Digital Strategist (USA)

Role Description – Senior Strategist Location: New York (Hybrid) Salary: $120,000 – $145,000 base salary per year   About Greenpark Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark.  Check it out here   Our Values As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. About the role As a Senior Strategist you will join our team in New York, reporting to our London-based Head of Strategy. You'll lead strategy for a leading luxury brand, owning the account's strategic direction and growing the relationship.   You'll work across every channel, including search, social, content, influencer, digital PR and AI/LLMs, and lead our GEO and AI visibility work on the account, working closely with our London team across time zones and alongside multiple client teams and partner agencies.   This is a role for a self-starter: someone who spots opportunities before being asked, makes confident calls and drives work forward at a fast-growing agency leading the way in AI visibility.   What you’ll do - Lead insight-led strategies that define how the brand shows up across search, social, content, influencer, digital PR and AI platforms. - Act as senior strategic lead on the account, leading client meetings and presentations up to C-suite level and owning strategic workstreams end to end. - Use tools such as Profound and YouScan, alongside desk research, to understand how the brand appears in AI search and social conversation, and turn this into strategic recommendations. - Scan for trends across digital, culture, media and the jewellery and luxury category, with a particular eye on US upper Gen Z and lower Millennial audiences. - Grow the account by identifying new opportunities and shaping sharp, well-evidenced proposals that extend our work. - Develop strategy on sensitive brand topics, using topic-led planning to shift sentiment and build trust over time. - Lead GEO and AI visibility strategy, improving how the brand is surfaced and cited in AI/LLM responses and directing our AI search team. - Set KPIs and stretch targets linked to brand metrics, and lead the performance story in QBRs. - Shape a proactive community management strategy that anticipates conversation rather than reacting to it. - Navigate a multi-agency setup, aligning partner agencies and client teams behind one strategy. - Brief and collaborate with our London team, including Data & Insights, AI search, content, social, influencer, creative and account teams, and quality-check the strategic work that goes to the client. About you - 6–8+ years' experience in a strategy or planning role, ideally agency side, with experience in jewellery or luxury. - Hands-on experience with AI visibility and social listening tools such as Profound and YouScan, or the ability to get up to speed fast. - A strong understanding of the AI search landscape, including GEO and how LLMs source and cite content. - A deep understanding of the full digital landscape – search, social, content, influencer, digital PR and AI/LLMs – and how these channels work together to build brands. - Excellent storytelling skills, building compelling narratives in PowerPoint and presenting them confidently to C-suite clients. - Experience leading strategy on sensitive or reputationally complex topics, with sensitivity to the communities and countries at the heart of the category. - Experience running expert and creator programmes, with a working knowledge of FTC disclosure requirements. - Experience setting KPIs that link channel performance to brand metrics, and confidence using data to build and challenge recommendations. - Experience working in multi-agency setups and across multiple client stakeholders. - A strong understanding of US upper Gen Z and lower Millennial audiences, and a genuine interest in brands, culture and audience behaviour. - A proactive, highly organised self-starter, comfortable working autonomously and across time zones with a London-based team. - You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.     How we’ll support you - 25 days of holidays + US bank holidays and your birthday off. - Christmas Closure (extra days on top of your holiday allowance). - A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify). - Access to VDU Eye Tests and Employee Assistance Programme (EAP). - Wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards). - LinkedIn Learning – access to a wide range of business, creative and technical courses. - Referral Bonus Scheme. - Social Events – Spring, Summer, Halloween and Christmas parties, plus many ad-hoc events. - WFA policy – work from abroad for up to 4 weeks per year. - Yearly Calm subscription.   At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.