Growth Marketing Manager — Kazakhstan

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. About the Role: - We are looking for a Growth Marketing Manager for Kazakhstan to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Kazakhstan. What You’ll Do: - User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase; - Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation; - Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel; - Promotions: Drive and execute series of educational and bonus-based campaigns; - Accountability & Reporting: Fully own market OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team. What We’re Looking For: - 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps); - Proven expertise on how activate audience of financial products (landing pages for activation creation, lifecycle campaigns, re-activation of churn audience) - Execution-oriented mindset with strong ownership and independence; - Analytical and data-driven, with hands-on A/B testing and product optimisation experience; - Native-level Russian / Kazakh + strong English proficiency; - Passion for crypto / blockchain / fintech, staying up-to-date with industry trends. Nice to Haves: - Background in traditional finance industries with proven growth playbooks; - Previous experience in crypto marketing or fintech products. Why Binance - Shape the future of finance - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle challenging projects in a fast-paced and innovative enviornment with autonomy - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.