Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in the United States. The Lifecycle Marketing Manager will lead the development and execution of consumer lifecycle marketing strategies designed to strengthen engagement, conversion, and long-term customer value. This role will build scalable, data-driven marketing journeys across the entire customer lifecycle, from acquisition and onboarding to retention and re-engagement. Through segmentation, personalization, automation, and experimentation, the successful candidate will deliver relevant customer experiences and measurable business results. Working closely with cross-functional teams, the manager will connect lifecycle marketing with broader growth and demand generation initiatives. The position will also collaborate with international teams to extend best practices and adapt campaigns to different markets. This is an opportunity to shape and expand a lifecycle marketing capability in a collaborative, technology-driven environment.