B2C Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2C Marketing Lead based in the United States. Join a mission-driven, remote-first organization working to improve financial accessibility and help millions of Americans navigate student debt. As a B2C Marketing Lead, you will own the digital marketing strategy for city and state program launches, turning complex public benefits into compelling consumer campaigns. You will develop creative, multi-channel acquisition strategies that build trust, reach diverse audiences, and drive measurable enrollment results. From paid and organic social campaigns to creator partnerships and innovative digital channels, you will experiment with new approaches to maximize engagement and conversion. Working closely with internal teams and government partners, you will lead campaigns from initial announcements through sustained enrollment efforts. This role offers the opportunity to combine creativity, analytical thinking, and hands-on execution while delivering meaningful financial benefits to consumers.