Senior Marketing Technology & Measurement Expert

Join the best bank to work for in Bulgaria* Do you want to play a key role in our unique success story? If so, we're looking for a Senior Marketing Technology & Measurement Expert to join our team on the journey to success! What You’ll do: We’re looking for a hands-on MarTech specialist to strengthen how we measure and optimise marketing performance across Bulgaria, Romania and Greece. Your main focus will be our mobile app and website: making sure important customer actions are tracked correctly and that reliable conversion data reaches platforms such as Meta, TikTok and Google. You’ll work closely with Marketing, Product, Development and Data - from defining what needs to be tracked to testing the implementation and troubleshooting when something doesn’t look right. This is not a software development role, and you won’t be expected to write production code. However, you should understand how digital tracking works, be comfortable testing implementations and be able to communicate effectively with both marketing and technical teams. Your work could include: - Defining the events and parameters needed for a new app journey and translating them into clear requirements for Development. - Testing a new SDK or tracking implementation and confirming that the correct data reaches our analytics and advertising platforms. - Investigating why conversion numbers differ between an advertising platform, an attribution tool and our internal reporting. - Helping optimize campaigns towards more meaningful customer actions.