Senior Product Manager - Xsolla Ads & Rewards

About You We are looking for a Senior Product Manager who excels at consumer app product strategy and hands-on execution to join our Advertising & Rewards division. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to drive product excellence for a new gaming-oriented B2C mobile app — from shaping roadmap strategy to hands-on day-to-day execution. Strong analytical and communication skills are essential, along with experience in gaming, loyalty, rewarded advertising and/or commerce. The ability to balance short-term wins with long-term strategy, bridging the gap between engineering, user experience and commercial needs will be key to your success in this role. If you're passionate about building high-performance consumer applications and love creating rewards and commerce solutions that deliver real value to gamers, game developers, and advertisers alike, we would love to hear from you! About Us Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game. For more information, visit xsolla.com. Responsibilities - Work directly with the company’s Head of Product, Ads B2C as part of a new and growing B2C product team - Help to evolve and optimize our recently-launched consumer app - Design and leverage analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion and identify new features to impact KPIs - Create and maintain product roadmaps, feature backlogs and product documentation such as PRDs, user stories, user flows, logic flows, and functional specifications, leveraging AI tools where value-added - Anticipate bottlenecks, provide support for escalation management, make tradeoffs, balance the business needs versus technical and resource constraints - Conduct ongoing competitive analyses of other products to identify ways to differentiate and improve user experience - Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation - Identify user needs and opportunities through data analysis, surveys, interviews, and other quantitative and qualitative methods - Work closely with engineering and design teams to ensure high-quality execution and iteration - Collaborate with operations, customer support, marketing and legal teams - Obsess over user experience, user motivation and conversion optimization Qualifications & Skills - Required - 5+ years of product management experience dealing with Consumer Apps and Conversion Optimization, ideally with exposure to gaming, loyalty, rewarded advertising and/or commerce - Highly data-driven (e.g. adept at using analytics and A/B testing to drive product decisions) - Strong vision and creativity (i.e., natural ability to generate ideas, think laterally to solve problems), but also... - Highly organized and pragmatic (i.e., can efficiently analyze tradeoffs, adept at prioritization and time management with limited resources and high uncertainty) - Proven track record deploying game mechanics to influence user behavior (direct experience with mobile free-to-play games a huge plus) - Deep experience with A/B testing and related tools such as Statsig - Proficiency with JIRA, Confluence, Productboard, and other product lifecycle tools - Strong experience with product analytics tools like Amplitude or Mixpanel. - Intermediate to advanced Excel skills - Excellent written and verbal communication skills; able to present ideas clearly to both technical and business stakeholders Qualifications & Skills - Nice to Have - Experience leveraging AI tools to optimize product management and development - Basic to advanced SQL proficiency - UX design experience - Experience working with data teams on personalization and ML efforts Salary Range