Brand Manager - Earned (PR & Partnerships)

Why we are here Together, we can fight exploitation in cocoa. Full stop. Tony’s is an impact company that makes chocolate, not a chocolate company that makes an impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Waitrose, Ben & Jerry's, Huel, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.   What you will do How do you get more people talking about Tony’s, discovering our mission and taking their first bite? Through stories worth sharing, partnerships that make sense and campaigns that turn attention into action. Earning attention for our brand and mission is in Tony’s DNA. As our Brand Manager - Earned (PR & Partnerships), you will shape and deliver our UK earned media strategy across PR, partnerships and sampling and influencer gifting. You will also help grow awareness of Tony’s in Ireland and Sweden, two emerging markets for Tony’s, adapting activity to local audiences and market priorities. You will combine an earned media specialism with broader brand and campaign management: spotting opportunities, building plans, bringing partners together and making sure the details deliver. This is a hands-on role for someone who pairs strategic and creative thinking with practical execution and knows that a great idea is only as strong as what happens next. All wrapped up - Deliver partnership campaigns worth talking about: Identify, negotiate and deliver brand partnerships that introduce Tony’s to new audiences, strengthen our brand and bring our global brand platform to life. Our brand partnerships are largely contra and all about value exchange vs monetary exchange. - Make headlines with purpose: Lead the UK earned media strategy, working with agency partners on creative PR campaigns and ongoing press activity that build awareness and positive brand associations. - Connect the plan across markets: Lead earned media planning for Ireland and collaborate with the wider brand team on activity in Sweden, balancing a consistent brand story with local relevance. - Turn ideas into well-run campaigns: Own clear project plans, timelines, responsibilities and stakeholder updates. Keep agencies, partners and internal teams aligned from the first conversation through to evaluation. - Get chocolate into the right hands: Build and deliver a strategic UK sampling plan that gives our target audiences their first taste of Tony’s, connecting the right products with relevant occasions, seasonal moments and new launches. - Create moments people want to share: Deliver gifting activity that inspires relevant creators and chocolate fans to share Tony’s with their communities. - Make every investment count: Own a budget of around £300k across agency partners, campaigns and production, plus our sampling stock. Negotiate strong value, evaluate activity against clear objectives, and share what worked, what didn't and how we can raise the bar next time..