Community Relations Officer

About the role ISK is looking for a creative, organized, commercially aware communications professional to attract, engage, and retain families by telling the school’s story and turning it into measurable interest. This is a hands-on role covering admissions support, marketing, advancement, and communications, working closely with the Head of School and Senior Leadership Team. Strategic positioning stays with school leadership, and specialist work like high-end video or web development is outsourced. Key responsibilities - Marketing & outreach: Turn enrollment priorities into a budgeted outreach plan, coordinate external suppliers, and track campaigns and enquiry sources with simple, actionable reporting. - Content, digital & brand: Run the editorial and social calendar, create written, photo, and short-form video content, maintain the asset library and website, produce newsletters and collateral, and keep the brand consistent. - Institutional & community communications: Plan and evaluate internal and external communications, support school leadership with institutional messaging, and manage the school communications calendar and event communications. - Admissions & family experience: Welcome prospective families, lead campus tours, develop collateral for each stage of the decision journey, capture family feedback, and strengthen the path from enquiry to enrollment. What we’re looking for Essential - Bachelor’s degree or equivalent experience in marketing, communications, journalism, media, business, or a related field - Approximately 2–5 years of relevant experience - Excellent written and spoken English, with strong writing, editing, and storytelling skills - Proven experience managing organizational social media - Competence with Canva or similar tools; good photography and basic short-form video skills - Understanding of digital marketing and campaign principles - Strong data skills: managing, interpreting, and presenting data - Confident interpersonal and presentation skills, including with prospective families - Self-directed, organized, and comfortable working independently Desirable - Experience in education, student recruitment, hospitality, or tourism - Knowledge of the Kigali/Rwandan market - Written and spoken English and French/ Swahili - Experience with Meta Ads, Google Ads, or other digital advertising - Familiarity with website CMS, email marketing platforms, or CRM/admissions systems - Existing Kigali media, community, or professional networks What success looks like A consistent, professional ISK presence across channels, effective support for enrollment campaigns, timely and engaging community communication, a strong prospective-family experience, a growing library of reusable content, and reliable reporting that informs future decisions.