Creative Social Media Specialist

Key Responsibilities  1. Social Media Management  - Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels. - Plan and maintain weekly and monthly content calendars. - Prepare captions, artwork, videos, links, and relevant information before publishing. - Schedule and publish content according to the approved plan. - Review published posts for accuracy and update content when new information is provided. 2. Creative Content  - Develop content topics and creative ideas for CXM. - Write captions, headlines, hooks, calls to action (CTAs), and copy for artwork. - Develop concepts, storylines, and visual references for video content. - Monitor social media trends and adapt relevant ideas to fit the CXM brand. 3. Content Categories  • Market Update / Market News  • Trading Education / Beginner Content  • Promotion & Campaign  • CXM Products & Services  • Partner / IB Content  • Seminar / Webinar / Event  • Lifestyle / Engagement Content  • Short-form Video Content  4. English–Thai Translation & Localization  - Translate documents and marketing materials from English into Thai. - Translate promotions, campaigns, announcements, emails, customer notices, and social media content. 5. Graphic & Video Coordination  - Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen. - Source references and define the intended mood and tone. - Review artwork and video content before publishing. 6. Content Production Support  - Prepare scripts, talking points, shot lists, and content briefs. - Coordinate with Coaches, Speakers, Sales, Partners, and the Production Team. - Support the production of Weekly Market Updates, educational clips, promotional videos, partner interviews, and office content. 7. Live & Webinar Support  - Prepare artwork, captions, and promotional content. - Prepare session topics and speaker information. - Coordinate preparation for Facebook Live and Zoom Webinar sessions. 8. Promotion & Campaign Communication  - Summarize promotions in clear, easy-to-understand language for Thai clients. - Prepare communication briefs for campaigns. - Verify campaign periods, eligibility, rewards, CTAs, and terms and conditions. 9. Social Media Monitoring & Reporting  - Monitor reach, engagement, video views, and overall content performance. - Prepare weekly and monthly content performance summaries. 10. Competitor & Trend Research  - Monitor competitors within the Forex, CFD, and trading market. - Analyze competitor content, promotions, and creative approaches. - Identify relevant trends and propose new content ideas for CXM Thailand. 11. Brand & Content Accuracy  - Ensure content is aligned with CXM brand guidelines. - Verify market information, promotional details, figures, and other critical information before publishing. - Include risk warnings or disclaimers when required. Qualifications / Requirements  - Bachelor's degree in Marketing, Communication Arts, Digital Media, Advertising, or a related field. - Experience in Social Media, Content Creation, Creative Content, or Digital Marketing is an advantage. - Proficiency in Microsoft Office, including Word, Excel, and PowerPoint. - Basic proficiency in Canva and design or editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, or CapCut is an advantage. - Good understanding of Facebook, TikTok, and YouTube platform usage. - Strong Thai writing skills, with the ability to create captions, headlines, and social media copy. - Basic English reading and communication skills. - Ability to translate and adapt English content into Thai for marketing and social media purposes. - Creative mindset with the ability to develop content ideas, concepts, and references. - Strong attention to detail, particularly when checking copy, figures, dates, promotions, and information before publication. - Ability to collaborate effectively with Graphic Designers, Video Editors, Cameramen, Sales, and other relevant teams. - Ability to manage multiple tasks and work effectively under deadlines. - Strong ownership and follow-through, from receiving a brief through to content publication. -