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Hypebeast

Senior Marketing Executive

Hong Kong · On-site · Marketing

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About the role

CRMMandarin
Popbee is a Traditional Chinese-language contemporary-culture media brand for women across Asia. Through news, features, visual storytelling, and live events, Popbee covers fashion, beauty and lifestyle, bringing global and Asian trends closer to everyday life with a distinct regional perspective. Popbee Circle is Popbee's membership community, connecting our readers with monthly workshops, member events and exclusive partner perks. We are hiring a Senior Marketing Executive to grow and retain the Circle member base, owning everything from acquisition funnels and loyalty mechanics to events, community content and CRM. You will work closely with the Editorial, Video, Sales and IT teams, and help turn community engagement into commercial products for brand partners.