Demand Generation Specialist

Mexico · Remote · Full-Time · Marketing

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About the role

A/B TestingData AnalysisCRMMarketing Automation

The Demand Generation Specialist plans, executes, and measures outbound and lifecycle marketing campaigns that generate qualified leads and pipeline. Working with Marketing and Sales, this role aligns lead qualification and handoff processes and improves campaign performance through data analysis and experimentation. The specialist uses marketing automation, AI tools, and accurate CRM data to improve efficiency, reporting, and decision-making.