Supporter Engagement Manager

CALM has launched an ambitious fundraising growth strategy, and we are looking for a Supporter Engagement Manager to help drive our next chapter of growth. - You’ll join a growing team, fresh off its biggest fundraising year to date. - You’ll deliver ambitious supporter acquisition campaigns while continually testing and optimizing digital fundraising propositions.    - You’ll use audience insights to build supporter journeys, that drive retention and deliver a fantastic supporter experience, turning brand awareness into long term support at scale. We’re looking for someone with a mix of digital campaign delivery, data literacy, and hands on proposition development. Joining a newly formed team, you’ll start from a small portfolio of acquisition campaigns and help shape the future of giving at CALM.  Responsibilities - Work closely with teams across CALM to deliver digital and multi-channel acquisition campaigns at scale, testing new ideas and optimising performance using insight - Own the continuous improvement of acquisition products and propositions, identifying new opportunities, testing innovative approaches, analysing performance and adapting products to reflect changing audience behaviours and digital trends. - Manage and deliver against budgets, reporting on OKR’s, performance and reforecasting accordingly. - Collaborate with teams to develop and maintain systems that support automated, multi-channel communications, that ensure mass audiences receive highly personalised, relevant, and meaningful touchpoints. - Collaborate with external partners and internal teams, to share insights and align campaign objectives with wider fundraising efforts. - Create and maintain new resources, materials and documentation to optimise supporter recruitment and experience. - Maintain awareness of industry trends and best practice, with a view to use these to increase CALM’s income. - Represent CALM externally as required, including attending CALM events to help provide a great experience for all attendees. Essential Competencies - Proven experience planning, delivering, and managing multi channel supporter acquisition campaigns, with a focus on digital channels. - Experience of managing external agencies to deliver campaigns that achieve against OKR’s. - Experience of using CRM systems (preferably Salesforce)  to segment data and build automated, personalised supporter journeys. - Practical expertise with automated marketing tools, such as Mailchimp, Dotdigital, HubSpot, or preferably Salesforce Marketing Cloud. - Experience developing and testing new fundraising products, propositions, or giving mechanics, using a structured test and learn approach. - Ability to track, analyse, and interpret performance metrics (such as CPA, conversion rates, and LTV) to optimise campaigns. - Experience tracking campaign budgets, monitoring spend, reporting against set OKRs, and reforecasting performance. - Excellent relationship building skills with proven ability to manage external suppliers or agencies and collaborate cross functionally. Desirable Competencies - Experience setting up, delivering, and managing Facebook fundraising challenges or peer to peer social campaigns. - Experience of regular giving recruitment and stewardship. - Familiarity with fundraising tools and integrations such as JustGiving and GivePanel. Reports to: Supporter Engagement Lead Contract: Full time, permanent Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm. Salary: £35,000 - £41,000 per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team. A work environment that values creativity, personal growth and collaboration. Applications will close on Sunday 22nd November. To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).