Marketing Lead - B2B Enterprise Solution

GrowthDesk is a B2B Enterprise Solution focused on enabling FMCG, Consumer and Real Estate brands in activating shoppers, capture data and re-engage shoppers to drive growth. We empower businesses to achieve exponential growth through cutting-edge technology and strategic insights. The GrowthDesk group comprises of its flagship solution, SKALE for data collection and shopper activation for FMCG companies, DREA a customer data collection and validation solution for Real Estate and GrowthDesk Studios, an award-winning agency.  Read more about GrowthDesk: https://growthdesk.com The Opportunity We're seeking a highly strategic and results-oriented Marketing Lead to lead our marketing efforts and significantly contribute to our growth trajectory. This is a pivotal role for an experienced leader who can inspire and guide a small team, build scalable processes, and drive measurable outcomes. You'll be instrumental in shaping our brand presence, generating high-quality inbound leads, and directly impacting our sales success. What You'll Do As our team lead, you will be responsible for: - Strategic Leadership & Team Management: - Oversee and mentor a team of junior marketers, providing guidance across all aspects of social media, content creation, newsletters, and other marketing activities. - Develop and implement comprehensive marketing strategies that align with GrowthDesk's overall business objectives. - Foster a collaborative and high-performing team environment. - Inbound Prospect Generation: - Drive the execution of overall marketing priorities with a strong focus on generating high-quality inbound prospects. - Lead initiatives to meet meeting and lead targets, directly supporting overall sales initiatives. - Marketing Operations & Automation: - Identify and implement automation into workflows to enhance the efficiency and effectiveness of marketing and sales initiatives. - Optimize processes to ensure seamless lead nurturing and hand-off to the sales team. - Cross-Functional Collaboration: - Collaborate closely with the creative and performance marketing teams to ensure cohesive campaigns and maximized results. - Work in partnership with sales leadership to align marketing efforts with sales goals and support the entire customer journey. - Budget Management & Optimization: - Monitor and meticulously track marketing budgets, actively allocating resources based on performance and ROI. - Continuously analyze campaign effectiveness and optimize spending for maximum impact. What You'll Bring - At least 5 - 8 years of progressive experience in marketing leadership roles, preferably within B2B Technology, SaaS or Agency - Proven track record of developing and executing successful marketing strategies that drive inbound lead generation and achieve sales targets. - Deep expertise across various marketing disciplines, including content marketing, social media, email marketing, and digital advertising. - Strong understanding of marketing automation platforms and CRM systems. - Demonstrated ability to lead, mentor, and inspire a marketing team. - Excellent analytical skills with a data-driven approach to decision-making and budget allocation. - Exceptional communication, interpersonal, and presentation skills. - A proactive, results-oriented mindset with a passion for innovation and growth. - - Attractive monthly remuneration with quarterly bonuses - - Collaborative and dynamic work environment - Regional exposure and opportunities  - Remote / Hybrid work arrangement (WFH 4 days)