Director of Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in Canada. This is an opportunity to lead and scale a global B2B demand generation function, driving predictable pipeline growth across product-led growth (PLG) and sales-led go-to-market strategies. Reporting directly to the Chief Marketing Officer, you will shape the demand strategy and connect performance marketing, content, lifecycle, brand, and product initiatives into a unified growth engine. You will oversee a broad channel mix, including paid media, SEO, account-based marketing (ABM), field marketing, and funnel optimization. Working closely with Sales, Product, Growth, and Revenue Operations, you will turn customer insights and performance data into measurable commercial outcomes. You will also build and develop a high-performing team while using AI, automation, and experimentation to improve execution at scale. This is a senior leadership opportunity in a digital-first, remote-friendly international environment.