Marketing Specialist

Join the Market Leader in Electric Power Data and Analytics Solutions The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose. Be a part of our successful, growing business during international transformation. Position Summary Yes Energy is looking for a Marketing Specialist who loves turning great ideas into great execution. You will build the HubSpot automations, emails, and website optimizations that power our campaigns and search visibility, using AI to work faster and smarter at every step. You will work alongside the Director of Demand Generation and a Senior Campaign Manager, who set campaign and channel strategy, and report to the Director of Demand Generation. The right person has significant hands-on HubSpot experience, an SEO background, and a natural instinct for using AI to get more done. Position Details - Salary range: $85,000 - $95,000 - Location: Hybrid (Boulder, CO) Hybrid - 2 days in the office - Full-time - Reporting to: Director of Demand Generation - Applicants must be authorized to work in the United States without the need for visa sponsorship Primary Responsibilities - HubSpot Automation & Workflows: Build and maintain HubSpot workflows, automations, and lists across campaigns and programs, including enrollment, nurture, follow-up, lead routing, and segmentation for campaigns, events, and SDR outreach. - Email Execution & Copywriting: Use AI to turn supplied messaging into effective email copy, then build, test, and deploy campaign, event, and nurture emails in HubSpot. - Website & On-Page Optimization: Execute SEO, answer engine optimization (AEO), and generative engine optimization (GEO) updates in HubSpot Content Hub, including FAQs, schema, answer sections, and key takeaways, and build landing and event pages. - BrightEdge Execution: Become BrightEdge certified within your first 90 days, then work optimization tasks from recommendation to published change, keeping completed work tracked and documented. - AI-Forward Optimization: Use AI to speed up execution, find efficiencies, and continuously improve how the team works. - Testing & Reporting: QA every asset before launch, run A/B tests, and report on performance with recommendations for improvement. Minimum Qualifications - 3-5 years of experience in marketing operations, demand generation, or a related marketing role. - Significant, hands-on working experience in HubSpot Marketing Hub, including building workflows, automations, emails, and lists. Certifications alone do not meet this requirement. - Working experience in HubSpot Content Hub, including page builds and on-page updates. - Hands-on SEO experience, including on-page optimization. - Demonstrated experience using AI tools such as ChatGPT, Claude, or similar to streamline marketing work, with examples to share. Key Competencies & Preferred Qualifications - Love of Execution: Thrives living in execution mode, and gets energy from crossing things off the list every day. - Efficiency Mindset: Looks at manual work and asks how AI or automation could do it faster and better. - Adaptability: Adjusts quickly as priorities shift, and brings a resourceful, problem-solving approach. - Attention to Detail: QAs every email, workflow, and page before it goes live. - Effective Communication: Collaborative across marketing, sales, and product teams; flags risks and timeline issues early. - Preferred Experience: Experience with sales engagement platforms such as SalesLoft, Outreach, Apollo, or Nooks, and working knowledge of Salesforce. At Yes Energy, we value connecting directly with candidates. We kindly ask that third-party recruiters and agencies not submit resumes, as we are not open to external recruiting partnerships. ABOUT YES ENERGY Overview Yes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily. The business is a leader in all aspects of information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers. Yes Energy has a team of over 350 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand; and Bucharest, Romania. Culture Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop our solutions in line with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too. Around the office, our culture is driven by some pretty fundamental values that we’re proud of: - We love innovation and solving tough challenges; - We are “high standards people” who combine passion and pride with hard work and rewards of all kinds-- in an ethic that is consistent across the company. - We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business; - We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area. This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways. - We are constantly growing. Professional development happens every day and every year. Compensation and Benefits We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development. At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities. Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.