Lifecycle Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Specialist based in the United States. The Lifecycle Marketing Specialist will play a key role in driving user engagement, retention, and revenue growth for a fast-growing sports gaming platform. You will manage the execution of multi-channel marketing campaigns designed to guide users throughout their journey, from initial registration and activation to long-term engagement and reactivation. Working with tools such as Braze, you will build automated customer journeys, develop targeted audience segments, and deliver personalized communications across email, push notifications, SMS, and in-app messaging. You will collaborate closely with growth, product, analytics, and creative teams to optimize campaign performance and improve the overall user experience. Through A/B testing, data analysis, and continuous experimentation, you will identify opportunities to increase retention and lifetime value. This is an exciting opportunity to take ownership of impactful marketing initiatives in a dynamic, technology-driven sports entertainment environment.