Associate Director PsA Market Research & Insights

The Associate Director, PsA Market Research & Insights will lead insight generation to inform pre-launch planning, launch readiness, and post-launch optimization in psoriatic arthritis (PsA). This individual will partner closely with the PsA lead to define priority business questions and execute an integrated market research plan across healthcare professionals (HCPs) and patients. Through qualitative and quantitative research, integrated with secondary data and competitive intelligence, this role will translate customer needs, treatment decision drivers, and market dynamics into actionable recommendations for positioning, segmentation, messaging, campaign development, and launch planning.  Major Accountabilities - Customer Understanding & Needs Assessment: Build a deep understanding of PsA HCP and patient needs, attitudes, motivations, and behaviors. Identify unmet needs, treatment decision drivers, perceptions of current and emerging therapies, and barriers to adoption to inform launch strategy. - Patient Journey Mapping: Map the PsA patient journey from symptom recognition and diagnosis through referral, treatment selection, initiation, and ongoing management. Identify HCP–patient decision points, access barriers, and moments that matter to guide HCP and patient engagement and patient support planning. - Primary Market Research Design & Execution: Independently lead qualitative and quantitative HCP and patient research from business question definition and methodology selection through instrument development, fieldwork, analysis, and recommendations. Execute foundational research, product profile and positioning assessments, message and creative testing, and demand research to inform launch decisions and forecast assumptions in partnership with analytics colleagues. - HCP & Patient Segmentation: Develop and refine actionable HCP and patient segmentation based on needs, attitudes, behaviors, and treatment decision drivers. Partner with Marketing and analytics colleagues to translate segments into targeting, differentiated messaging, and engagement strategies. - Cross-Functional Partnership: Serve as the PsA insights partner to Brand Marketing, Patient Marketing, Patient Services, Market Access, Medical, and analytics colleagues. Integrate primary research, secondary data, competitive intelligence, and appropriate field feedback into clear recommendations; communicate implications and facilitate discussions that translate insights into launch actions. - Vendor & Research Budget Management: Select and manage external research partners, including proposals, scopes of work, methodologies, timelines, budgets, and deliverable quality. Ensure research follows company policies and applicable market research, privacy, respondent compensation, and adverse event reporting requirements. - KPI & Tracking Paperwork Design: Establish pre-launch baselines and ongoing HCP and patient tracking to assess awareness, perceptions, message resonance, consideration, and adoption barriers. Partner with analytics colleagues to connect research findings with launch performance indicators, explain emerging trends, and recommend course corrections. Job Requirements Education: - Bachelor’s degree required  - Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred Experience: - 5+ years of relevant experience in pharmaceutical or biotechnology market research, customer insights, or healthcare consulting, including hands-on responsibility for HCP and patient research. - Demonstrated experience independently designing and leading end-to-end qualitative and quantitative market research, with the ability to translate findings into brand strategy and tactical recommendations. - Experience supporting pre-launch planning or a new product or indication launch, including foundational insights, segmentation, positioning, message testing, and launch tracking. - Experience in immunology, rheumatology, dermatology, or a related specialty/chronic disease area preferred; direct PsA experience is highly desirable. - Experience managing research agencies, budgets, and concurrent projects, and integrating primary research with secondary data, competitive intelligence, and analytics in partnership with cross-functional teams.Skills/knowledge/behavioural competencies: - Strong qualitative and quantitative research expertise, including the ability to frame business questions, select fit-for-purpose methodologies, develop discussion guides and questionnaires, and critically evaluate sampling, analysis, and research limitations. - Ability to synthesize primary research, secondary data, competitive intelligence, and appropriate field feedback into a coherent view of the market, distinguishing evidence from assumptions and identifying implications for launch. - Working knowledge of pharmaceutical market research ethics, data privacy, and compliance requirements, with a commitment to respondent confidentiality and research integrity. An exciting job opportunity awaits you!MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.What we offer:Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.