Director, US Growth

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life. About the role This is the lead role for US paid media. You own the US plan and the US result: how much we spend, where it goes, what we expect it to return, and what we do when it doesn't. You will manage the US Growth Marketing Manager and our agency partners, and work as a peer to our Director of International Growth. We stay small because we build our own automation: reporting, pacing, and a growing share of optimization run on AI-driven tooling we built in-house. You do not need to be an engineer, but you need to run a team this way and want to push it further. This is not a role for someone who manages from a dashboard. You have run these channels yourself and can still step into an account to audit the work or unblock it. The areas we weight most heavily are forecasting, cross-channel judgment, and AI-native operating. What you will do - Own the US result. You are accountable for US new member volume and blended CAC against plan, across our behavioral and clinical programs and every paid channel: paid search (Google, Microsoft, Apple Search Ads), paid social (Meta, TikTok, Reddit, Pinterest), programmatic and native (The Trade Desk, DV360, Rokt), affiliate (Impact), and newer placements like ChatGPT ads. - AI-native operations. Our reporting, pacing, forecast inputs, and much of our optimization run on automation we built with AI tooling. You use AI tooling in your own work every day, decide what the team builds next, and treat manual work as something to automate rather than staff. - Forecasting and planning. Build and defend the US forecast each month and quarter. Partner with finance on targets, explain variances plainly, and reforecast when the facts change. - Channel mix and budget allocation. Decide how budget moves across channels and programs. Know where the next dollar should go and where the last one was wasted. - Testing and incrementality. Set the US testing roadmap: holdouts, geo tests, new channels, new bidding and optimization approaches. Prioritize by what would change a budget decision. - Stay close to the accounts. Review campaign structure, bidding, and creative rotation in-platform. Step in on big moves, launches, and anything going sideways. - Lead the team. Manage and develop the Growth Marketing Manager. Set priorities, review the work, and build the US team as we bring more channel work in-house. - Agency, vendor, and contract ownership. Own US agency and platform relationships, including scope, fees, contracts, and performance. - Creative partnership. Be the US voice to our global creative strategy team. Set US creative priorities from performance data and hold the testing agenda together across channels. - Analytics and reporting. Be the main US partner to the analytics team. Turn their work and ours into the weekly narrative for leadership: what happened, why, and what we are doing about it. - Growth product. Be the paid media partner to product on landing pages, funnel tests, and conversion work. What you bring - 8+ years in performance or growth marketing, including hands-on management of multiple paid channels at meaningful scale - Hands-on experience in Meta Ads and Google Ads, and working knowledge of the rest of our platform mix - A track record of building or directing automations, tools, or workflows with AI tooling. Come ready to show what you have made - Experience owning a forecast and a budget, and defending both to finance and leadership - A record of cross-channel allocation decisions you can walk us through, including ones that were wrong - Working knowledge of incrementality testing and attribution, and a clear view of what each can and cannot tell you - Experience managing people and agency partners - Strong analytical skills: spreadsheets at a high level, comfort in BI tools like Looker or Amplitude, SQL a plus - A clear communicator who can present to executives and say when the number is bad Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range $160,000—$175,000 USD At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance. At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy. Maryland Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness. RECRUITMENT SECURITY & FRAUD PREVENTION At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind: - Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address. - Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges. - Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf. - Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase. Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww