Product Marketing Manager

ABOUT THE ROLE Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day. Working with the marketing lead and cross-functional teams, you will turn product positioning into clear messaging and practical field enablement. WHAT YOU'LL DO - Lead end-to-end go-to-market planning and execution for product releases. - Develop product messaging that explains features, target audiences, and customer value. - Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks. - Create positioning briefs, battlecards, and sales enablement materials. - Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics. - Keep executives informed about upcoming releases, readiness, customer feedback, and market context. - Build and improve launch playbooks, advocating for sufficient planning time before release. WHAT WE'RE LOOKING FOR - At least 4 years of product marketing experience at an early-stage or high-growth company, including ownership of launches from planning through release. - Experience coordinating launch readiness across product, sales, and customer success teams. - Ability to carry leadership-provided positioning consistently across products and support messaging decisions with customer and field insights. - Strong writing and product communication skills, including explaining complex technical or AI features to business audiences. - Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams. - Background marketing AI or software products to business buyers, and regular use of AI tools to automate repetitive work. - Customer-facing experience in sales, customer success, or account management is valuable, as is experience in automotive or another high-touch vertical market. - Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement. COMPENSATION & BENEFITS Base salary: $135,000 to $165,000 USD annually. Equity and visa sponsorship details were not provided. LOCATION Remote.