Social Media and Email Marketing Specialist

ABOUT THE ROLE Join the marketing team at a fintech company focused on personal wealth planning. You will lead hands-on social media and email marketing, using audience engagement and campaign performance data to strengthen the brand and improve results. WHAT YOU'LL DO - Manage social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, maintaining a consistent voice and publishing calendar. - Coordinate with external content agencies, creators, and freelancers to deliver on-brand work on schedule. - Build content calendars that support marketing campaigns and key announcements. - Engage with the community by responding to comments and direct messages and starting conversations. - Identify relevant trends and adapt them into timely, on-brand content. - Plan and execute email marketing campaigns using HubSpot or a similar platform. - Write and design newsletters, and test subject lines, timing, formats, and audience segments. - Track social and email performance, report insights, and adjust campaigns to improve engagement and conversions. WHAT WE'RE LOOKING FOR - One to two years of professional experience in social media, email, or digital marketing, with measurable results. - Hands-on ownership of social media publishing, community engagement, and performance tracking on at least one major platform. - Strong writing skills and the ability to maintain a clear brand voice across social posts, email copy, and newsletters. - Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform. - Ability to interpret engagement, open, click-through, and conversion metrics and turn findings into practical improvements. - Experience coordinating external creative partners; familiarity with paid social is helpful. - Fintech, personal finance, or consumer brand marketing experience is valued. COMPENSATION & BENEFITS Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, United States.