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Informa Group Plc.

BD Manager ( STE )

300 Huai Hai Middle Road, Shanghai, CN · On-site · Full-time

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About the role

SalesforceMandarinB2B SalesCold CallingCommunicationCRMBusiness DevelopmentSEOContent Marketing
- Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching - Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs - Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising - Develop retention campaigns in collaboration with Exhibitor Marketing teams - Deliver assigned Sales campaigns, against accounts, products and revenue targets - Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance - Support on the on-site re-booking of existing customer accounts - Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting - Maintain accurate and timely customer information and notes within Salesforce (CRM system) - Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams - Support Finance in resolving bad debt customers as a final escalation point - Act as an informal mentor to Account executives to share industry knowledge and experience (Manager role only) - Perform additional responsibilities as assigned - Establish a strong network with clients in the aviation industry. Qualifications: - Over 5 years of experience in government affairs or sales. - Native Mandarin speaker with fluent English speaking skills. Key Skills Required: - B2B solution sales, including data, media, consulting, and events. - New business development and extensive experience in cold calling. - Proficient in building interpersonal networks. - Sales of information/software solutions. - Communication skills. - Proactive and self-motivated. - Strong organizational skills. - Results-oriented work style. - Competitive and strategic analysis capabilities. Qualifications: - Bachelor’s degree in Journalism, Marketing, Communications, or a related field. - At least 2-3 years of experience in digital and B2B marketing, including business copywriting and social media content creation. - Must possess excellent proofreading skills and attention to detail. - Strong practical experience in content marketing and familiarity with SEO knowledge. - Fluent in both Mandarin Chinese and English, with excellent written and verbal communication skills.