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BD Manager ( STE )
300 Huai Hai Middle Road, Shanghai, CN · On-site · Full-time
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About the role
SalesforceMandarinB2B SalesCold CallingCommunicationCRMBusiness DevelopmentSEOContent Marketing
- Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
- Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
- Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
- Develop retention campaigns in collaboration with Exhibitor Marketing teams
- Deliver assigned Sales campaigns, against accounts, products and revenue targets
- Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
- Support on the on-site re-booking of existing customer accounts
- Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
- Maintain accurate and timely customer information and notes within Salesforce (CRM system)
- Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
- Support Finance in resolving bad debt customers as a final escalation point
- Act as an informal mentor to Account executives to share industry knowledge and experience (Manager role only)
- Perform additional responsibilities as assigned
- Establish a strong network with clients in the aviation industry.
Qualifications:
- Over 5 years of experience in government affairs or sales.
- Native Mandarin speaker with fluent English speaking skills.
Key Skills Required:
- B2B solution sales, including data, media, consulting, and events.
- New business development and extensive experience in cold calling.
- Proficient in building interpersonal networks.
- Sales of information/software solutions.
- Communication skills.
- Proactive and self-motivated.
- Strong organizational skills.
- Results-oriented work style.
- Competitive and strategic analysis capabilities.
Qualifications:
- Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
- At least 2-3 years of experience in digital and B2B marketing, including business copywriting and social media content creation.
- Must possess excellent proofreading skills and attention to detail.
- Strong practical experience in content marketing and familiarity with SEO knowledge.
- Fluent in both Mandarin Chinese and English, with excellent written and verbal communication skills.