Demand Generation Manager

🌊 Who are we? We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging. Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive. As an AI-native company, we build at speed. In 2025, Aquablu ranked 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe), both rankings of the fastest-growing companies by revenue growth. In 2026 we were named a winner of Maya's Culture 100 Europe Awards as one of the best workplaces to thrive in. Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we're proud of. We're committed to maintaining our vibrant culture as we continue to grow. About the role Every euro we spend on growth should show up in the pipeline. You make sure it does. As Demand Generation Manager, you own how Aquablu's growth engine runs in our direct markets, the Netherlands and the UK, from first touch to MQL. That covers account-based marketing (ABM) end to end, our paid channels across LinkedIn, Google, Microsoft, and Meta, website conversion, and the HubSpot tracking that ties it all together. You decide where the budget goes based on qualified pipeline, not platform metrics. You report to our Head of Growth, who sets the direction for demand gen, content, and ABM. You turn that direction into accounts reached and pipeline built. You'll work closely with our BDRs, RevOps, Product Marketing, and the website team. This is an individual contributor role, hybrid from our Amsterdam office. What you'll do - Manage paid media day to day: budgets, bidding, campaign structures, and creative testing. Report spend, cost per MQL and SAL, and lead quality per channel, then recommend where the next euro goes. - Own website and landing page conversion. Find where visitors drop off and run A/B tests with the website team. - Keep campaign tracking, UTMs, and HubSpot lead flows accurate so every MQL traces back to its source. You can run the MQL pipeline and explain every number in it. - Oversee SEO. Monitor organic performance, steer our AI-assisted SEO workflows, and keep organic and paid search working together. - Run structured growth experiments with a clear hypothesis and success criteria, and write down what you learn. - Run ABM end to end. Select and tier target accounts, build trigger-based plays around moments, pace impressions per account on LinkedIn, and hand accounts over to our BDRs. You're accountable for target accounts being reached and turning into pipeline. - Plan and run demand generation and demand capture across LinkedIn, Google, Microsoft, and Meta. Give each channel a clear job and decide how it works alongside events, content, and offline. When a channel is maxed out, you spot it and know what to add next. About you - 4+ years in B2B growth or performance marketing. - You've run ABM hands-on, from choosing the accounts to the meetings, SALs, and opportunities that follow. - You've run LinkedIn Ads and Google Ads campaigns yourself, not only through an agency. - You've improved website or landing page conversion through testing, and you can show the results. - You know SEO well enough to oversee it and connect it with paid search. - You treat HubSpot as the source of truth for lead flows, lifecycle stages, and reporting. You check the numbers before you share them. - You turn a brief into a plan without step-by-step instructions. You focus on the few things that move SALs, and you flag what isn't working early, with evidence. - You're fluent in English and based in or near Amsterdam (we cannot sponsor visa’s). Nice to have None of these are required. Each one gives you a head start. - You've built landing pages yourself. - You've run Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads hands-on. - You use AI tools and automation, like Claude or HubSpot workflows, to work faster, and you check the output. Why Aquablu? You'll join an ambitious team changing how people hydrate at work. 💰 A yearly base salary between €55k and €70k (incl. 8% holiday allowance) 🌴 26 paid holiday days 📈 Equity through our Aquablu for All plan: everyone shares in what we're building 🌱 Healthy (heavily discounted) lunches 💪 Urban Sports Club membership 🚀 Access to the Corporate Benefits platform for endless savings 🚆 Travel compensation >10km 👴 A pension plan by Zwitserleven 💧 Endless amounts of our very own flavored water 💙 Check out our YouTube to get a feeling for the culture at Aquablu