CRM Campaign Lead

Join the best bank to work for in Bulgaria* Who we are: Do you want to join a well-established bank with a start-up culture? No, we’re not joking! We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that? It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 70% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say. Do you want to play a key role in our unique success story? If so, we're looking for a CRM Campaign Lead to join our team on our journey to success!! This is a hands-on role: you will turn campaign briefs into live, automated customer journeys in our marketing orchestration platform – building, testing, launching and optimizing them yourself What You’ll do: - Plan and run customer lifecycle and engagement campaigns across activation, cross-sell, upsell, retention and reactivation - Translate campaign briefs (received via Jira and stakeholder meetings) into clear journey designs – defining segments, objectives and communication logic in collaboration with Marketing, Product and other key stakeholders - Build, configure and maintain automated customer journeys (scenarios) hands-on in our marketing orchestration platform, including segmentation, entry and exclusion criteria and multi-step, multi-channel communications – making sure every path is logical and no customer gets stuck - Use customer data and behavioral insights to identify opportunities and improve campaign effectiveness. - Manage end-to-end campaign execution, including data preparation, segmentation, quality assurance and testing with the team, launch, live monitoring and optimization - Monitor key KPIs and conversions, run A/B tests, analyze results and turn learnings into concrete improvements - Share best practices and proven journey set-ups with fellow campaign managers and help onboard new team members