Performance Marketer, Paid Growth (Consumer Apps)

ABOUT THE ROLE Own paid growth for a consumer apps startup, beginning with a couples app preparing for a major App Store launch in November. You will manage acquisition hands-on and help shape growth strategy for future apps. WHAT YOU'LL DO - Manage Meta campaigns daily, including audiences, offers, budgets, and decisions about when to pause or scale. - Use TikTok as a secondary paid acquisition channel. - Turn user-generated content into ads, brief creators, and produce a high volume of creative variations each week, using AI tools where helpful. - Measure performance beyond clicks using mobile attribution and product analytics, with a focus on CPI and cost per activated couple. - Assess tests within 24 to 48 hours and deliver a weekly performance readout. - Work toward a CPI of about $2 at scale for the November launch push. WHAT WE'RE LOOKING FOR - About 1 to 5 years of experience, with hands-on ownership of real-budget Meta or TikTok acquisition for consumer apps or app-install campaigns. - Experience writing ad hooks and copy, testing creative at high volume, adapting UGC into ads, and briefing creators. - Comfort with performance data and tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API. - Ability to optimize for CPI and downstream activation, not just click-through rates. - Experience growing a subscription app or building a product or project with real users is a plus. LOCATION On-site in San Francisco, California, or remote within the United States. Palo Alto is also a listed location option.