Director of Sales - Foodservice

Director of Sales - Foodservice Tony’s Chocolonely exists to make 100% Exploitation Free the norm in chocolate. Not only our chocolate, but all chocolate world-wide! Our main mission is to fight for equality and fairness – it inherently affects how we aspire to do business. We’re crazy about chocolate & serious about people. We’re looking for a driven and strategic Foodservice sales leader to accelerate sustainable, profitable growth across the U.S. market. In this role, you’ll own and execute Tony’s Foodservice sales strategy, with a focus on expanding distribution, growing national accounts, building brand awareness, and advancing our mission with customers and partners. You’ll develop long-term partnerships across distributors, brokers, and key national accounts while managing trade investment, customer presentations, events, and sampling initiatives. You’ll also identify and unlock new growth opportunities across colleges and universities, business and industry, hospitality, entertainment venues, group purchasing organizations, and other alternative retail channels served through Foodservice distribution. What you will do: - Develop and execute the U.S. Foodservice strategy to deliver profitable revenue growth by expanding distribution, strengthening key national accounts, and converting high-potential customer opportunities. - Manage the Foodservice P&L and trade investment in partnership with the Sr. Director of Natural & Foodservice, ensuring spending is strategically allocated, efficient, and aligned with profitable growth priorities. - Increase brand awareness and customer demand by representing Tony’s at priority distributor meetings, customer events, sales kickoffs, trade shows, and targeted sampling activations. - Lead and develop broker partners through clear objectives, training, tools, and performance expectations. Hold partners accountable for expanding awareness, distribution, and sales across the Foodservice channel.