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Marketing Specialist
India · Remote · Full-time · Marketing
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About the role
CRMLead GenerationEmail MarketingMarketing Automation
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in India.
As a Marketing Specialist, you will play a key role in executing data-driven email marketing campaigns that support business growth and strengthen audience engagement. You will manage the entire campaign lifecycle, from audience segmentation and content deployment to performance reporting and optimization. Using marketing automation platforms and CRM tools, you will help ensure campaigns reach the right audiences with relevant, timely messaging. You will analyze campaign results, identify trends, and translate insights into actionable recommendations that improve marketing effectiveness. Working collaboratively with marketing and cross-functional teams, you will contribute to lead generation, database health, and measurable business outcomes. This remote opportunity is ideal for a detail-oriented marketing professional who combines technical expertise, analytical thinking, and a continuous improvement mindset.