Area Manager - East NL

Join us to lead our store managers & grow our impact About Wakuli We are building the future of coffee. One that is seriously good for drinkers, farmers and the planet. How? By working directly with farmer groups around the world. We set up transparent, traceable export lines, freshly roast ourselves and serve the coffee straight to customers. These short supply chains make sure we can always pay farmers a good price, while also investing in fully regenerative coffee production. You’ll find us in bars across the Netherlands, and online through our own platform. For customers, that means freshly roasted specialty coffee that’s easy to get, and just seriously delicious. We are building the future of coffee with a team of like-minded people from all over the world. And we’re looking for you. We’re looking for a strong, driven Area Manager to lead our Store Managers across East NL. You’ll raise the standard in every store and help build a store operating model that works the same way in every new city we open in. You lead leaders. You coach Store Managers to own their stores’ results, spot what’s working and spread it, and you’re accountable for the performance of your region. What you’ll do You’re responsible for all Wakuli stores in East NL and the 5 Multi Store Managers who run them, with their Team Leads and barista teams behind them. Today the region runs from Utrecht and ‘t Gooi through Gelderland and Brabant, up to Groningen. That means Utrecht, Amersfoort, Hilversum, Arnhem, Nijmegen, Den Bosch and Groningen. Your region will grow through 2027 as we open new stores, so the team you lead in December will be bigger than the one you start with. Your role is hands on and in the stores. You spend 90% of your time on the ground in your region, coaching, challenging and supporting your SMs to make each store better each week. You’re in the stores to lead, share feedback and support the growth of our team and our impact, not to cover shifts. This means: Leadership and team development - You coach your Store Managers with clarity and structure, helping them find their own answers rather than handing them yours - You run regular performance conversations and 1:1s, and you hold the standard consistently across stores - You plan for succession in every store. You develop Team Leads into future SMs and grow brand ambassadors in every team, and you use our pay grades and training progression to give people a clear path - You support hiring for key roles, and make sure onboarding sets every new starter up well - You create a culture people want to be part of, and stay in: fair, ambitious and energised Growing your region We’re opening 12 new stores across the Netherlands in 2027, several of them in East NL. Your region, and your team, will grow through the year. - You build the team for every new store: you hire the Store Manager ahead of opening and make sure the whole team is trained and ready before the doors open - You support each new store through its ramp-up, and you act fast when one falls behind - You keep your existing stores performing while their people help open new ones - You plan ahead with our Openings Manager, so your region’s growth never takes you by surprise - You help build and test the playbooks and toolkit we use every time we open a store Performance and growth - You own the results you can steer: wage cost against budget, stores open and running on time, store standards and team health. Together with Marketing and Product you drive revenue, making sure every campaign and range lands in every store - You use the store health dashboard with your SMs to steer on the drivers that grow a store: footfall, CPG sales, loyalty and food revenue - You manage labour smartly: wage cost on budget, and hours and payroll right first time - You turn data into action. You find the gaps between stores and close them by copying what the best stores do - You make every store part of its neighbourhood, with regular community activity in every store Working across Wakuli - You work closely with our Marketing Team to deliver our campaigns impactfully in our stores - You share best practice with the other Area Managers and the wider Store Management Team