Founding GTM Lead

ABOUT THE ROLE As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology business. You will turn early demand into a repeatable revenue engine, shaping the systems, messaging, and execution from first customer touch through expansion. WHAT YOU'LL DO - Own the full go-to-market funnel, from pipeline generation through customer expansion and retention. - Run experiments across channels, measure outcomes, and scale effective motions. - Generate and manage qualified pipeline through inbound and outbound activity. - Create and distribute content across social platforms, blogs, and professional networks. - Develop partnerships with vendors, startups, and community organizations. - Plan events, dinners, conferences, and other activities that build awareness and relationships. - Design client and partner gifting programs to deepen loyalty and encourage referrals. - Define positioning, messaging, pricing, packaging, and sales collateral. - Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools. - Use customer and performance data to develop repeatable playbooks. WHAT WE'RE LOOKING FOR - At least 4 years at a high-growth startup as a founder or leading a go-to-market, growth, or sales function. - A record of measurable results in pipeline generation, conversion, and revenue. - Experience building and scaling go-to-market systems, including CRM, sequencing, enrichment, and automation tools. - Experience running multi-channel experiments, managing inbound and outbound pipeline, and developing strategic partnerships. - Strong content, event, and relationship-building skills, including experience with client or partner gifting programs. - A systems-oriented, organized approach and comfort building from zero and iterating quickly. - Ability to use customer and performance insights to create repeatable processes. An engineering background or significant competitive achievement is a plus. - Willingness to work intensively, including weekends and extended hours. COMPENSATION & BENEFITS Base salary: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided. LOCATION On-site in San Francisco, California, United States.