App Marketing Team Lead

Millions of people reach for their phones to stay private and secure - and they should be able to find us the moment they do. As our App Marketing Lead, you'll grow Surfshark's mobile subscription business by making our apps easier to discover, easier to choose, and harder to ignore. You'll lead the team behind paid acquisition, App Store Optimization, and conversion, turning curious scrollers into paying subscribers. You'll own the app acquisition strategy and its performance, sharpen our presence in the app stores, and grow the people on your team. You'll also partner closely with our Mobile Growth squad to support in-app experimentation and connect what marketing learns with real improvements to the user journey. IF YOU WANT TO: - Own the app marketing strategy and performance across iOS and Android, driving steady growth in paying subscribers; - Manage acquisition budgets, forecasts, and channel priorities, balancing scale, efficiency, and long-term customer value; - Scale Apple Search Ads, Google, and other channels while finding and testing new ways to acquire users; - Drive organic growth through ASO - keyword visibility, localization, store assets, and conversion; - Connect paid acquisition and ASO, sharing insights to improve discoverability and conversion across markets; - Work with the Mobile Growth squad on in-app experimentation, contributing marketing insights and supporting test execution and analysis; - Partner with Creative, Product, and Data teams to sharpen campaign assets, user journeys, and performance measurement; - Turn performance data and experiment results into clear priorities and real growth opportunities; - Share results, learnings, forecasts, and resource needs with stakeholders; - Lead and develop the app marketing team across UA, ASO, and CRO - setting clear goals, managing priorities and capacity, and owning delivery. AND YOU CAN CHECK OFF: - Proven experience of paid user acquisition, with a track record of scaling campaigns and improving efficiency; - Proven experience of managing marketing budgets, forecasting results, and making investment decisions across channels; - Proven experience of leading a team, developing specialists, and turning business goals into clear priorities; - A solid grasp of subscription economics - CAC, ROAS, conversion, retention, and LTV; - An analytical mindset, comfortable interpreting data, challenging assumptions, and deciding with incomplete information; - An understanding of how acquisition, app store performance, and in-app conversion work together to drive growth; - Familiarity with AppsFlyer or another mobile measurement platform. BONUS POINTS IF YOU: - Have grown mobile apps or subscription products across international markets; - Know your way around Apple Search Ads, Google App Campaigns, or DSPs; - Have hands-on experience with ASO and app store experimentation. HERE’S THE DEAL: - Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development; - Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks; - Tools of your choice: choose technical equipment and the tools you need to do your best; - Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; - Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs; - Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; - Premium Surfshark accounts: for you, your family, and friends; - Gross salary: 4500-5300 Eur/month for the Lithuanian market, 19000-25000 Pln/month for the Polish market. It may vary depending on your skills and experience.