Social Media Coordinator - Lafayette, LA

Grow with us! We are featured in Inc. Magazine's prestigious 2026 Inc. 5,000 Fastest-Growing Private Companies List and are the 33rd fastest-growing private company in the entire state of Louisiana! Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other! The Opportunity Expanding Personal Injury Law Firm has an immediate opening for a Social Media Coordinator in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment. Objective Elevate Laborde Earles’ social media presence through the development and execution of original, creative, and highly engaging content that strengthens brand awareness, expands audience reach, and drives meaningful engagement. This role is responsible for identifying trends, capturing compelling content, and bringing fresh ideas to life across social platforms. Success will be measured by consistent content execution, audience growth, and a demonstrated ability to create content that captures attention, encourages interaction, and differentiates the firm from competitors. Desired Outcomes - Accountable for Creative Content Development Consistently create original, engaging, and trend-driven social media content that differentiates the firm. - Content Creation and Execution o Develop and execute original, creative, and engaging content across all major social media platforms. o Produce high-quality short-form videos, Reels, graphics, photography, and other social-first content. o Create compelling hooks, captions, and storytelling concepts that capture attention and encourage audience interaction. o Independently take content ideas from concept through production, editing, and publication. o Maintain and execute a consistent social media content calendar aligned with firm initiatives and campaigns. - Creative Strategy and Innovation o Proactively pitch fresh content ideas, creative campaigns, and new approaches to storytelling. o Identify and capitalize on emerging social media trends, viral formats, and timely content opportunities. o Develop content that showcases the firm's attorneys, culture, community involvement, partnerships, and brand personality. o Research creative approaches outside the legal industry to differentiate the firm from competitors. o Continuously test new content formats and creative techniques to identify what resonates with audiences. - Content Capture and Collaboration o Coordinate and participate in content shoots, events, sponsorships, and community activations. o Direct attorneys and team members during content capture to produce authentic, engaging content. o Collaborate with the internal video team and marketing partners to develop high-performing creative assets. o Identify spontaneous, behind-the-scenes, and real-time content opportunities. o Ensure all creative content aligns with the firm's branding, messaging, and professional standards. 2. Accountable for Social Media Growth Drive audience engagement, reach, and follower growth through strategic content and performance optimization. - Social Media Management and Engagement o Manage daily social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms. o Maintain a consistent posting schedule and ensure all social media profiles remain current and on-brand. o Monitor and respond to audience comments, messages, and interactions in a timely, professional manner. o Support social media giveaways, partnerships, community events, and promotional campaigns. o Identify opportunities to encourage meaningful audience participation and strengthen brand affinity. - Performance Monitoring and Optimization o Track and report on key social media metrics, including engagement rates, reach, views, shares, saves, and follower growth. o Analyze content performance to identify successful creative approaches and areas for improvement. o Use performance insights to refine content strategies, posting schedules, and creative execution. o Regularly evaluate content performance and recommend adjustments to maximize engagement. o Provide consistent performance updates and actionable recommendations to the Marketing Director. - Competitor Analysis and Audience Growth o Monitor social media efforts of local and national competitors to identify opportunities for differentiation. o Stay current on platform algorithms, emerging features, audience behaviors, and social media best practices. o Identify opportunities to expand organic reach and attract new, relevant audiences. o Research successful content strategies from brands outside the legal industry and adapt applicable ideas. o Proactively recommend new tactics to strengthen the firm's social media presence and brand visibility.