Senior User Acquisition Manager

ABOUT THE ROLE Own and scale Meta paid acquisition for a B2B SaaS business, combining performance marketing, creative strategy, and measurement. You will help grow acquisition among small and midsize businesses while building a fast, insight-driven testing approach. WHAT YOU'LL DO - Set Meta budget allocation and campaign strategy, optimizing against ROAS and LTV:CAC targets. - Analyze campaign performance to identify creative patterns and provide structured, data-backed briefs to the creative team. - Run high-velocity tests across audiences, creative, campaign structures, and micro-personas. - Connect channel performance to unit economics and incrementality, partnering with measurement teams to guide spend decisions. - Build tools, automations, and workflows, using AI where useful to make user acquisition faster and more autonomous. WHAT WE'RE LOOKING FOR - At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets. - Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes. - Experience partnering with creative teams, developing data-backed hypotheses, and running structured feedback loops. - Experience building tools or automating workflows with code or AI-enabled platforms. - Experience running rapid experimentation and marketing to SMB audiences, ideally in SaaS or product-led environments. COMPENSATION & BENEFITS Base salary: $60,000 to $70,000 USD annually. Visa sponsorship details were not provided. LOCATION Remote. Primary location: Paris, France.