Sales Director

Reports to: VP, Business Development & Marketing Direct Reports: National Business Development Manager (BDM) Team Travel: Regular travel across Canada Lead the Team. Own the Results. Drive Growth. At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement. As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter. You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations. What You'll Be Responsible For Driving Sales Performance - Lead, coach, and develop a national team of Business Development Managers. - Establish clear sales targets aligned with company revenue and growth objectives. - Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions. - Hold team members accountable for achieving sales, partner acquisition, and activity targets. - Identify performance gaps quickly and implement corrective action plans. - Recognize and develop top performers while addressing underperformance decisively. - Build a high-performance culture focused on execution, accountability, and continuous improvement. Building & Optimizing the Sales Organization - Evaluate territory alignment, partner portfolios, and sales coverage models. - Redesign territories and team structures when business conditions require it. - Assess field versus inside sales coverage and optimize resource allocation. - Partner with Human Resources to recruit, interview, and onboard high-performing BDMs. - Develop succession plans and future sales leaders within the organization. - Ensure new hires ramp up quickly and successfully. Leveraging Data & Analytics - Own the national sales dashboard and performance reporting process. - Track and analyze key performance indicators by: - Individual BDM - Territory - Product line - Partner segment - Industry vertical - Translate data into actionable strategies and recommendations. - Develop accurate sales forecasts and provide variance analysis to senior leadership. - Drive CRM adoption, reporting accuracy, and sales process discipline. - Partner with IT and Marketing to improve reporting automation and business intelligence. Growing Strategic Partnerships - Drive acquisition of new provider partners and expand existing relationships. - Reactivate dormant accounts and uncover new growth opportunities. - Conduct field visits, joint sales calls, and coaching sessions with BDMs.  - Traveling 25% of the time across the country or regionally.  - Support key partner negotiations, escalations, and strategic growth initiatives. - Ensure consistent execution of sales strategies across all regions. Cross-Functional Leadership - Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools. - Work closely with Credit, Operations, and Client Relations teams to improve the partner experience. - Provide market intelligence on competitors, industry trends, and customer needs. - Ensure all sales activities comply with applicable regulations and company policies. What You Bring Required Qualifications - Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field. - Minimum 5 years of progressive sales experience including 2 years in a leadership role. - Proven experience managing a geographically dispersed sales team. - Demonstrated success achieving aggressive revenue and growth targets. - Strong experience with sales forecasting, pipeline management, and KPI-driven performance management. - Experience coaching, mentoring, and developing sales professionals. - Proven track record of managing underperformance and driving accountability. - Advanced proficiency with CRM platforms and sales reporting tools. - Valid driver's license and ability to travel regularly across Canada. Preferred Experience - Experience within consumer lending, automotive finance, financial services, banking, or a related industry. - Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives. - Background working in a high-growth, performance-driven environment. - Experience presenting sales results and strategic recommendations to executive leadership teams. - Bilingualism (English/French) is considered a strong asset, particularly for supporting partners and business development activities across Canada.