Senior Copywriter (IC)

Job Title:                        Senior Copywriter ROLE OVERVIEW The Senior Copywriter is responsible for creating, evaluating, updating, and reviewing digital content across the end-to-end user journey on web and mobile platforms. The role focuses on delivering clear, engaging, consistent, and user-centred content that aligns with the brand's corporate identity (CI), content standards, and overall digital experience strategy. SKILLS - Strong copywriting, editing, proofreading, and content design skills. - Experience in UX writing and creating content for digital platforms, including websites and mobile applications. - Understanding of user-centred design principles and end-to-end customer journeys. - Ability to interpret user research, data, and customer insights to inform content decisions. - Knowledge of content strategies, style guides, content patterns, and governance standards. - Proficiency in prototyping and collaboration tools such as InVision, Figma, and Jira. - Strong stakeholder engagement and cross-functional collaboration skills. - Excellent written communication, attention to detail, and problem-solving abilities. - Ability to translate complex information into clear, concise, and user-friendly content. RESPONSIBILITIES - Create, review, evaluate, and update content across digital channels, ensuring a seamless and consistent user experience throughout the customer journey. - Use evidence, data, user research, and customer insights to inform content decisions and improve the effectiveness of digital communications. - Develop and maintain content in accordance with established style guides, content patterns, tone of voice, and brand guidelines. - Use prototyping techniques and tools such as InVision and Figma to visualise content within digital interfaces and demonstrate how users interact with content. - Ensure all content aligns with  corporate identity, brand guidelines, tone of voice, and communication standards. - Contribute to the development and implementation of content strategies, policies, standards, and reusable content patterns. - Support content improvement initiatives aimed at enhancing usability, accessibility, consistency, and the overall digital customer experience. - Champion best practices in content design, UX writing, and digital communication across multidisciplinary teams. - Collaborate closely with UX designers, UI designers, developers, product owners, and other stakeholders to deliver effective digital solutions. - Participate in design reviews, content evaluations, and feedback sessions to ensure content meets user needs and business objectives. - Manage and track content-related tasks, updates, and deliverables using tools such as Jira.