Product Marketing Manager

Company Mission Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way. Why Payhawk Payhawk, where the bold builders make an impact. We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it. Give: Honest opinions, real ownership, a focus on outcomes. Get: A front-row seat to a market leader in one of the fastest-moving industries. About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies. Key Responsibilities: - Become an expert and centralize understanding of our buying audience (customers & personas) - Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem - Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience - Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on - Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle - Partner with Product to define the product strategy and roadmap based on market and sales insights - Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features - Lead the creation and maintenance of competitive enablement for Sales and Product teams - Oversee goals, strategy and execution for new product and feature launches - Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment - Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion Qualifications: - 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment - A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations - Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis - You are an analytical, data-driven and customer-obsessed decision-maker - You are humble but ambitious and eager to make an impact Company Benefits - Flexible working hours - 30 days holiday paid leave - Payhawk company card - Monthly travel allowance - Health insurance - Fitness membership - Competitive compensation package - Regular team-wide events - Exchange program to another one of our offices (London, Amsterdam, Berlin, Munich, Barcelona, Sofia). Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.