Founding Marketing Lead / Product Marketing Manager

ABOUT THE ROLE This role offers two marketing paths at an early-stage B2B AI company: Founding Marketing Lead or Product Marketing Manager. You will help translate a technical voice AI platform into clear, compelling positioning and build marketing that supports growth. WHAT YOU'LL DO - Develop product positioning, messaging, and storytelling that make technical capabilities clear and memorable. - Lead go-to-market launches for products, features, customer segments, and international markets. - As Marketing Lead, own marketing strategy, budget, KPIs, and pipeline impact while building growth programs across organic and paid channels. - Use AI and automation to create repeatable marketing workflows, and hire and lead a team while staying hands-on. - As Product Marketing Manager, develop sales decks, enablement materials, case studies, testimonials, and website messaging. - Track competitive and market intelligence, test channels, and use results to guide decisions. WHAT WE'RE LOOKING FOR - For the Marketing Lead path, at least 4 years of growth or marketing experience, including end-to-end ownership and meaningful budget responsibility; for Product Marketing, at least 3 years of B2B product marketing experience. - Experience in startups or scaleups, including building new marketing programs and scaling established ones. - Strong ability to explain complex technical products through clear positioning and storytelling. - Hands-on experience with marketing channels, experimentation, KPIs, pipeline measurement, and AI or automation tools. - Experience launching into new segments or international markets and, for the Marketing Lead path, building and leading a team. - Native or fluent German and professional fluency in English. COMPENSATION & BENEFITS Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available. LOCATION On-site, 5 days a week in Berlin, Germany.