Head of Marketing

ABOUT THE ROLE Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on role combines product marketing and demand generation, using AI-enabled workflows to scale marketing programs. WHAT YOU'LL DO - Develop positioning and messaging, and build marketing site content including segment-specific solutions pages. - Create videos, use cases, webinars, blog content, and case studies that communicate product value. - Analyze competitors and conduct market research across hospitality and the broader AI landscape. - Develop marketing assets and experiment with newsletters, podcasts, and influencer partnerships. - Plan field marketing campaigns, including local activations, events, conferences, and relationship-building dinners. - Develop and amplify executive thought leadership across LinkedIn and other channels. - Direct and optimize paid advertising campaigns, signup funnels, and lead-generation programs. WHAT WE'RE LOOKING FOR - At least 5 years of marketing experience at a B2B SaaS or AI company, with end-to-end campaign ownership. - Hands-on experience with paid acquisition, conversion measurement, funnel optimization, and A/B testing. - Experience across inbound marketing, including SEO, content, and social, as well as outbound, events, and field marketing. - Strong positioning and messaging skills for technical or complex products, plus experience producing content such as blog posts, video scripts, and use cases. - Experience planning webinars or in-person campaigns, conducting competitive research, and running concurrent experiments at a fast-growing company. - Ability to work with marketing design tools or collaborate effectively with designers. Hospitality experience is not required. COMPENSATION & BENEFITS Base salary: $150,000 to $240,000 annually, plus 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available. LOCATION On-site in San Francisco, California.