Assistant Influencer Marketing Manager

Job description： China KOL Strategy & Market Execution - Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.). - Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience. - Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance. Influencer seeding program - Develop and scale a robust seeding program to generate continuous organic buzz. - Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments. - Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates. Leadership and team management - Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment. - Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market. Qualifications - Bachelor's Degree in Marketing, Communications, or related field - At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus). - Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models. - Proven ability to manage and negotiate high-value KOL/agency deals and contracts. - Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights. - Experience leading teams and managing multiple campaigns simultaneously. - Excellent project management and organizational skills. - Passion for influencer culture and staying ahead of fast-paced industry trends.