Senior Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in Canada. This role sits within a fast-growing Product-Led Growth organization focused on turning product usage into sustainable revenue across a broad software platform. You will own lifecycle programs across multiple products, audiences, and stages, from activation and nurture through retention and renewal. The position combines strategic ownership with hands-on execution, giving you the opportunity to build, launch, QA, and optimize programs end to end. You will work closely with marketing, sales, data, growth engineering, design, and agency partners. A strong focus on audience validation, automation, technical product messaging, and operational rigor will be essential. This is an opportunity to help build a scalable lifecycle engine serving a large and growing user base.