Freelance Creative Strategist / Copywriter

Freelance Creative Strategist / Copywriter Role Summary Big ideas. Sharp copy. Creative that moves. Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit. This posting supports an ongoing talent pool, so project timing and weekly hours may vary. What You’ll Do - Turn customer research, market signals, competitor activity, and performance data into original creative concepts. - Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative. - Build concepts around customer awareness, motivations, objections, and the language people actually use. - Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset. - Review creative performance and explain why an ad won, lost, or deserves another iteration. - Transform winning ideas into thoughtful new tests without simply producing surface-level variations. - Manage your assignments independently, communicate clearly, and deliver polished work on schedule. - Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine. What Success Looks Like - Your concepts are grounded in clear customer insight and a defensible testing hypothesis. - Briefs and scripts reach production on time and require minimal clarification. - Creative partners describe your direction and feedback as clear, decisive, and useful. - Performance learnings consistently inform stronger concepts and iterations. - You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity. What You Bring - Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both. - A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create. - A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing. - The ability to connect creative decisions to performance—not just personal taste. - Experience collaborating with video editors, designers, creators, or media-buying teams. - Clear written communication, dependable follow-through, and comfort working independently in a remote environment. - Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus. - Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.