GTM Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GTM Marketing Manager based in United States. This is a newly created individual contributor role focused on turning new product concepts into successful, measurable market launches. You will own go-to-market planning from pricing and packaging through positioning, promotion, launch execution, and early performance analysis. The role combines product marketing, commercial strategy, customer acquisition, subscriber growth, merchandising, and integrated campaign execution. You will work across Digital Product & Engineering, Analytics, R&D, Supply Chain, Creative, Retention, Operations, and Customer Care to bring launches to life. A key part of the role is balancing the needs of new customers with opportunities to drive attach, upgrades, swaps, and incremental lifetime value among existing subscribers. You will also establish launch tiers, measurement frameworks, and repeatable processes that make future product launches faster and more effective. This remote opportunity is ideal for an experienced CPG, DTC, product marketing, or GTM professional who thrives in a fast-paced environment and can lead cross-functional work without formal authority.