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Preparis

Director of Marketing at High Growth Software Company

Atlanta, GA, US · On-site · Full-time

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About the role

SEOSEMSalesforceLead GenerationMarketing AutomationProduct Marketing
Preparis is a software and services company located in the vibrant Buckhead technology corridor delivering business continuity and cyber security solutions to businesses in over 200 cities around the world.  We have a passionate team with a big vision.    As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing. Primary Responsibilities · Work with the Chief Sales Officer and CEO to develop marketing strategies and tactics that support revenue goals · Manage a team of marketing professionals · Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM · Participate actively in translating customer/market needs into new feature development in our SaaS product · Manage product content production which includes online training programs, expert content and building a network of subject matter experts · Write marketing content · Develop event strategies including webinars and tradeshows · Develop customer marketing programs · Manage the company web site · Assist in preparing and monitoring consistent presentations & other materials used companywide Essential duties · Achieve the company’s revenue goals and objectives · Manage marketing to quantifiable quotas and metrics within the marketing budget · Build the Preparis brand in key verticals · Communicate effectively with peers and employees as a key member of the team · Excellent writing skills, including original authorship of thought leadership content and marketing emails · Identify and solve any obstacles to successful execution · Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment · Track record in delivering revenue results -Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines · Experience managing internal and external teams · Working knowledge of Pardot and Salesforce.com · Bachelor ‘s Degree required, business concentration preferred The Preparis Culture The Preparis team has a work hard, play hard attitude. We believe in beating quotas and surpassing clients’ expectations just as much as we believe in mid-day Wii tournaments and company “funventors.” If you want to be a part of a team that is passionate about our mission, works extremely hard, and has a lot of fun along the way, we’d love you to join our team! What You Will Get in Return  · Base salary and bonus · Generous vacation benefit · New laptop computer · Paid parking · Health benefits · Fast paced, entrepreneurial environment · Exposure to the latest cloud computing and web technologies · Breakfast Club · Quarterly fun events