Senior Demand Generation Manager

Meet Yubico Yubico is a global leader in identity security and creator of the YubiKey, the original hardware-backed passkey. We are publicly traded on Nasdaq Stockholm; our global footprint includes headquarters in Stockholm, Sweden, Silicon Valley, California; and Singapore. Why Join Our Mission? At Yubico, we are guided by a shared belief that your work matters. We operate under a cultural philosophy of Speed with Integrity, pushing the boundaries of technology to secure the AI frontier—protecting both human and agentic AI interactions—and leading the transition to post-quantum cryptography. In everything we do, we live by our core values: - Battle Friction: We constantly look for new ways to simplify our products, our work, and the user experience. - Inspire Higher: We think big, champion the open internet, and strive to do the right thing even when it is difficult. - One Team: We are open, responsive, and collaborative, overcoming challenges and celebrating our successes together. Aligned with our commitment to open standards, we foster a thriving builder ecosystem through the Yubico Developer Program, offering free open-source repositories, libraries, and SDKs to help developers rapidly integrate strong hardware authentication into any application. Through close collaborations with technical partners like Google, Microsoft, and Amazon, as well as newer frontiers like OpenAI, we continue to shape a safer digital world while donating security keys to protect vulnerable communities, journalists, and humanitarian groups worldwide through our Secure it Forward program. About the Role As Senior Demand Generation Manager, you will own the planning, execution, and performance of integrated campaigning across Europe. You will translate global messaging and regional business goals into locally relevant programs that build pipelines and accelerate revenue in partnership with Sales, Channel, and Product Marketing. This role is ideal for a hands-on, data-driven marketer who thrives in a multi-country, multilingual environment and can balance strategic thinking with detail-oriented tactical execution. Tasks & Responsibilities Campaign Strategy & Planning - Regional campaign strategy. Develop and own integrated campaign plans aligned to global themes, target industry verticals, regional revenue targets, and priority segments and countries. - Localisation. Adapt global campaigns and content to local market needs, compliance regulation (e.g., NIS2, DORA, GDPR), languages, and buying behavior. - Planning and budget. Manage the regional campaign calendar and budget (multi-million), allocating spend across channels to maximize pipeline ROI. - Multi-channel programs. Lead end-to-end planning and oversight across email, paid digital, ABM, and partner co-marketing. Sales & Channel Alignment - Sales partnership. Work closely with regional Sales leadership, SDRs, and account teams to align campaigns to target accounts and pipeline goals. - Partner enablement. Support distributors, resellers, and technology partners with co-branded campaign materials. - Cross-functional collaboration. Collaborate with Product Marketing, Paid Digital Media, Web, Field Marketing, and Operations to ensure consistent messaging, smooth delivery, and accurate performance measurement. Measurement & Optimization - Performance reporting. Track and report on engagement, MQLs, SQLs, pipeline generation; present insights and recommendations to leadership. - Continuous improvement. Run A/B tests, analyze results, and apply learnings to improve conversion and efficiency across the funnel. Basic Qualifications Required - 6+ years of B2B marketing experience, with at least 3 years in campaigns or demand generation management, ideally in cybersecurity, identity, or enterprise technology. - Proven track record of driving measurable pipeline and revenue through multi-channel campaigns in global markets. - Strong project management skills, with the ability to manage multiple concurrent programs, budgets, and stakeholders. - Experience working with regional Sales and Channel teams in a matrixed, multi-country environment. - Excellent written and spoken English; strong analytical and communication skills. Preferred - Fluency in one or more additional European languages (e.g., German, French, Swedish, Spanish, Italian). - Experience with ABM platforms and intent data tools. - Familiarity with cybersecurity compliance and regulatory drivers in Europe. - Experience with partner and channel marketing in a two-tier distribution model. - Bachelor's degree in Marketing, Business, or a related field. We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer. Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals. Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at [email protected] to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community. As part of providing the requested service, we will transfer your data to be processed by Greenhouse Software Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.