Content Writer

About Threecolts Threecolts is a software suite built for consumer brands, helping them recover revenue, operate more efficiently and grow across major retailers and marketplaces. Our largest business, Margin Pro, helps brands recover money owed to them by retailers and marketplaces such as Amazon, Walmart and Target by managing disputes on their behalf. Alongside this, we’re building and scaling newer products, including AI Operator and Retail 365, while continuing to grow our portfolio of subscription products across our customer base. Who We Are We’re a global team of 340 people across 33 teams, having grown through 24 acquisitions. We operate with a flat structure, giving people real ownership and the ability to move quickly. AI is embedded in how we work across the business, helping us increase speed, improve quality and operate at scale. 🔥 Key Responsibilities - Content Strategy & Planning: Develop and execute content calendars aligned with business goals, product launches, SEO opportunities, and merchant acquisition targets. - SEO & Organic Growth: Research keywords, identify content gaps, and create optimized blogs, guides, comparison pages, and solution-focused articles to improve organic visibility and search rankings. - Product & Solution Content: Create compelling landing pages, feature pages, integration content, use cases, and product messaging that clearly communicate the value of Ced Commerce solutions. - Conversion-Focused Content: Develop content that attracts relevant audiences, addresses merchant pain points, and encourages product exploration, sign-ups, and sales engagement. - Market & Competitor Research: Analyze e-commerce trends, marketplace developments, competitor strategies, and merchant challenges to identify new content opportunities. - Content Distribution & Optimization: Collaborate with SEO, social media, email marketing, and partnership teams to maximize content reach, engagement, and performance. - Content Performance Reporting: Track and report weekly on content performance, including organic traffic, keyword rankings, engagement, and conversions, connecting content efforts to business outcomes. - Content Refresh & Improvement: Regularly audit and update existing content to maintain accuracy, improve search performance, and increase conversion potential. - Cross-Functional Collaboration: Work closely with product and business teams to ensure content aligns with product positioning, customer requirements, and broader marketing objectives. - Content Quality & Consistency: Maintain high editorial standards, brand consistency, factual accuracy, and a clear, engaging writing style across all content assets 😊 About You - 4–5+ years of experience in content marketing, preferably within B2B SaaS, e-commerce, Shopify, or marketplace technology. - Proven experience developing and executing content strategies that support organic growth and business objectives. - Strong understanding of SEO fundamentals, keyword research, search intent, on-page optimization, and content performance analysis. - Excellent writing, editing, and storytelling skills, with the ability to simplify complex product and technical concepts for business audiences. - Experience creating blogs, landing pages, product pages, comparison articles, guides, and conversion-focused marketing content. - Familiarity with e-commerce platforms, the Shopify ecosystem, marketplace integrations, or SaaS products is an advantage. - Ability to conduct competitor research, identify content gaps, and translate market insights into actionable content plans. - Experience using SEO and analytics tools to monitor keyword rankings, organic traffic, engagement, and conversions. - Strong analytical skills with the ability to measure content effectiveness and recommend data-driven improvements. - Excellent communication and collaboration skills, with the ability to work effectively across product and marketing teams. - Highly organized, detail-oriented, and proactive, with the ability to manage multiple content projects and meet deadlines. ⛳️ Perks & Benefits - 40 days Annual leave - Healthcare benefits - Regular rate reviews and bonus opportunities