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Director, Performance Marketing
Canada · Remote · Full-time · Marketing
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About the role
A/B TestingB2B SalesProduct Marketing
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Performance Marketing based in Canada.
The Director, Performance Marketing will lead paid acquisition strategy and digital experience optimization to drive qualified pipeline growth in a rapidly evolving B2B SaaS environment. This remote leadership role combines hands-on paid media expertise, strategic planning, and commercial accountability to maximize marketing efficiency and revenue impact. Reporting to the Chief Marketing Officer, the successful candidate will oversee acquisition channels, website conversion initiatives, and performance measurement while identifying new opportunities for sustainable growth. They will use advanced analytics, experimentation, and AI-powered capabilities to improve campaign effectiveness and adapt to changing buyer behaviors. Working closely with demand generation, content, product marketing, sales, and revenue operations teams, they will align digital experiences with customer needs and business objectives. This role offers the opportunity to shape marketing strategy, develop talent, and deliver measurable results in a collaborative, innovation-focused organization.