Founding GTM Lead

ABOUT THE ROLE Build and run the go-to-market motion for an early-stage AI-enabled legal services company. You will own the systems, messaging, and execution that turn early customer demand into a repeatable revenue engine. WHAT YOU'LL DO - Own the full GTM funnel, from pipeline generation and sales through customer expansion and retention. - Run experiments across channels, measure performance, and scale effective approaches. - Generate and manage qualified pipeline through inbound and outbound motions. - Create and distribute content across social platforms, blogs, and other channels. - Develop partnerships with vendors, startups, and community organizations. - Plan events, dinners, conferences, and other activities that build awareness and relationships. - Design client and partner gifting programs to deepen loyalty and encourage referrals. - Define positioning, messaging, pricing, packaging, and sales collateral. - Build the GTM technology stack, including CRM, sequencing, enrichment, and automation tools. - Use customer and performance data to develop repeatable playbooks. WHAT WE'RE LOOKING FOR - At least 4 years of experience at a high-growth startup as a founder or in a GTM, growth, or sales leadership role. - A track record of measurable results in pipeline generation, conversion, and revenue. - A systems-oriented approach, strong organizational discipline, and comfort building from zero and iterating quickly. - Experience with CRM, sales sequencing, data enrichment, and automation tools. - Resilience and a strong execution focus, with willingness to work an intensive schedule, including long days and weekends. - An engineering background or a significant competitive achievement is a plus. COMPENSATION & BENEFITS Base salary: $150,000 to $190,000 annually. LOCATION On-site in San Francisco, California.