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Sales Director (International), OTE €150.000 per year | Breda
Breda, Noord-Brabant, Nederland · Remote · fulltime_fixed_term · Sales
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About the role
Customer SuccessCRMLeadershipSQLNegotiationGo-to-Market
You hit targets. But what you really want is to build.
You know how to deliver ARR targets. What really gets you going is building a sales organisation that’s ready for the next stage of growth. Sound like you? Read on.
Your role
As Sales Director, you’re the CCO’s operational and tactical right hand on sales management. The CCO holds ultimate responsibility for the group result and the strategic relationships. You make sure we deliver our ARR targets, day in, day out. You keep the sales team sharp, focused and on track. Customer Success and expansion also fall under your leadership.
This is explicitly more than running today’s team. You help build tomorrow’s. You translate the group’s growth strategy (vertical specialisation, internationalisation and portfolio expansion) into the commercial capacity and structure we’ll need next. You also help build the playbook that lets sales teams from new acquisitions integrate smoothly into the group.
You report to the CCO. Together with the CCO and the Marketing Director, you form the Commercial MT (CMT). You also work closely with the Leadership Team (LT).
Day to day, you and the Marketing Director make sure the commercial disciplines work together seamlessly: from lead to pipeline to revenue. You make clear agreements on MQLs, SQLs and forecasting. That collaboration has to be ultra-tight.
What you’ll do
Revenue & results
You’re operationally responsible for delivering the group’s ARR targets, day in, day out. That covers new business, upsell and cross-sell, and retention and expansion through Customer Success.
You translate the commercial strategy (set with and by the CCO and the Commercial MT) into concrete sales goals, targets per country and team, and an actionable sales plan.
You drive pipeline, conversion and forecast accuracy. You own the sales funnel from SQL to closed-won, and the expansion funnel within our existing customer base.
You’re responsible for pricing and deal structure within the agreed framework, in line with our margin and growth targets.
Leadership & team
+ You lead and further professionalise the sales team (about 15 FTE) day to day, across all countries where Whitevision operates. That includes visiting our offices and teams at the various locations.
+ You directly lead Customer Success (currently 2 FTE) as part of the broader sales and expansion motion. As the team grows, this structure can grow with it.
+ You decide on team structure, capacity and how accounts and verticals are divided, to fit our international growth.
+ You coach, develop and recruit sales professionals. You also own onboarding and enablement for new colleagues.
+ You drive individual and team performance with clear KPIs and a healthy rhythm of 1:1s, forecast reviews and pipeline meetings.
Building & integrating
+ You set up and safeguard scalable sales processes, CRM and tooling that grow with a fast-growing, international buy-and-build organisation.
+ You own the sales methodology, from qualification through negotiation to closing. You make sure every country and team applies it the same way.
+ You (co-)develop and execute the playbook for integrating sales teams of newly acquired companies: one sales methodology, one CRM, one way of working.
+ You spot operational bottlenecks in the commercial organisation and resolve them.
Collaboration & execution
+ You work closely with the Marketing Director on lead follow-up, campaign ROI, events, partners and a consistent go-to-market.
+ You support the CCO in the commercial execution of strategic partnerships, including AFAS, 4PS, Exact and other partners.
+ You report on sales performance, pipeline and risks to the CCO and the Commercial MT.
+ You travel regularly to our international teams and customers.
About Whitevision
Whitevision is a fast-growing SaaS organisation. We specialise in intelligent document processing and automating document-intensive workflows. Through an ambitious buy-and-build strategy, we’re bringing several software companies together into one strong, international platform. We’re active across Europe, and the US is likely next.
Our mission is clear: build one strong, recognisable and scalable company. One Company. The coming years are all about international growth, integration and commercial professionalisation. For this next phase, we’re looking for a Sales Director who doesn’t just deliver results, but also builds the organisation that makes the next stage of growth possible.
"At Whitevision, we provide a solution that genuinely helps people move forward in their organizations. It enables them to work more efficiently and effectively, allowing them to make a greater impact. Our team is stable and consists of a great mix of experience, personalities, and backgrounds. That diversity is one of our strengths. We also enjoy spending time together outside of work, whether it's a game of padel or a limoncello workshop." Erik, Sales Manager