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Educative

Technical Content Strategist & Editor

Gulberg Lahore, Punjab · On-site · Full-Time · Content Marketing

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About the role

SEOGenerative AIContent Marketing
Are you a curious, research-driven content strategist and editor with a strong interest in technology and AI? Do you believe great content is about more than writing well? Do you enjoy understanding users, identifying market and content opportunities, developing the right strategy, and then executing it end to end? Are you excited about using AI and generative content tools to research, create, edit, optimize, repurpose, and scale high-quality technical content—while applying strong editorial judgment to ensure quality, accuracy, and originality? If you answered “Yes,” then read on! As a Content Strategist & Editor at Educative, you will help develop and execute content strategy across Educative’s websites, microsites, community platforms, and external publishing channels. This is not a traditional writing or copy-editing role. We are looking for someone who can combine strategic thinking, strong editorial judgment, technical content expertise, marketing, and execution. In this role, you will be responsible for: - Develop and execute content strategies across Educative’s websites, microsites, community platforms, and external publishing channels, defining content priorities, target audiences, objectives, and distribution strategies. - Conduct user, market, search, and competitor research to identify content gaps, emerging trends, competitive opportunities, and areas where Educative can build authority. - Translate research and competitive insights into actionable content strategies, editorial priorities, content briefs, and new initiatives. - Research, create, edit, optimize, and publish technical blogs, newsletters, landing pages, guides, and other short- and long-form content aligned with user needs and business objectives. - Use GPT, Claude, and other generative AI tools for research, ideation, drafting, editing, optimization, repurposing, and scaling content production. - Build and improve AI-assisted content production workflows, identifying opportunities for automation and scale while determining when original research, technical expertise, or human judgment is required. - Ensure the quality of AI-generated and human-written content through rigorous editing, fact-checking, restructuring, and editorial judgment. - Evaluate content for technical accuracy, depth, originality, clarity, readability, search intent, and user value; identify inaccuracies, outdated information, weak explanations, and opportunities for improvement. - Develop and maintain editorial standards and quality-control guidelines for AI-assisted and human-created content. - Develop compelling narratives, headlines, introductions, examples, and calls to action, creating engaging technical content and conversion-focused landing pages that clearly communicate product value. - Apply SEO best practices, including keyword research, search intent analysis, content optimization, internal linking, and topical coverage, while optimizing content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). - Experiment with new content formats, publishing platforms, distribution channels, and AI-powered workflows to improve content effectiveness and production efficiency. - Repurpose and distribute content across blogs, newsletters, Medium, Substack, DEV Community, microsites, and other relevant channels while maintaining consistent brand positioning, messaging, voice, and editorial quality. - Monitor content performance, audience insights, search trends, and competitive intelligence to measure results and continuously improve content initiatives. - Manage editorial calendars and own initiatives from planning through execution, publishing, distribution, and optimization, collaborating with SEO, marketing, product, engineering, and subject-matter experts while proactively identifying opportunities for improvement. About you: - 1–3 years of experience in content marketing, technical content, content strategy, editorial, SEO, or a related field. - A degree or background in Computer Science, Software Engineering, Information Technology, or another technical discipline is a strong plus. - Strong research, writing, editing, and strategic thinking skills, with the ability to translate insights into actionable content strategies and execute them independently. - Exceptional editorial judgment, with the ability to substantially improve content through research, fact-checking, restructuring, and rewriting rather than simply proofreading. - Ability to understand complex technical concepts and communicate them in clear, accessible, engaging, and valuable ways for the target audience. - Experience using GPT, Claude, and other generative AI tools for content research, creation, editing, optimization, and workflow automation, with the judgment to critically evaluate and improve AI-generated output. - Working understanding of SEO best practices and search intent; experience with SEO tools is a plus. - Familiarity with AEO/GEO and AI-powered search experiences is a strong plus. - Understanding of content strategy, storytelling, audience research, competitor analysis, and content distribution, with the ability to turn research findings into actionable recommendations. - Comfortable experimenting with AI-powered workflows, automation, and emerging content production processes to improve quality and efficiency. - Meticulous attention to detail and high standards for content accuracy, originality, structure, and overall quality. - Curious, self-driven, and eager to learn about emerging technologies, software development, AI, developer behavior, and changes in the content and search landscape. - Passion for technology, education, and helping people build technical skills; programming experience or familiarity with coding concepts is a major plus. What we're looking for: Someone who sits at the intersection of content strategy, editorial, technical expertise, and marketing. The ideal candidate is not simply a traditional writer, and they are not simply someone who can generate large volumes of AI content. They should be able to: Understand the opportunity → Develop the strategy → Define the editorial approach → Leverage AI and automation → Execute end to end → Measure the results → Iterate As AI enables us to dramatically increase content production, this person will play a critical role in ensuring that content quality, accuracy, originality, storytelling, and strategic value scale alongside content output. If you are someone who can think strategically, has strong editorial instincts, understands technology, is comfortable with AI, and enjoys getting into the details to make things happen, this role is for you. About Educative: Educative is a hands-on learning platform for software developers of all levels. We were founded by industry veterans who understand first-hand the problems developers face staying on the cutting edge of modern technology.  Educative's interactive, text-based courses are built to teach you the skills employers are looking for. We provide tools like in-browser coding environments and interview-focused assessments to help you practice as you learn.  Educative is connecting millions of developers worldwide to become a developer, grow their skills, or prepare for an interview. Our learners rely on us to create engaging courses to get better at their job, find a better job, or experience the joy of learning. With the courses that you create, learners can maximize their success.