PR Manager (PR Agency) | based MY

Responsibilities: Account & Campaign Management - Take ownership of assigned client accounts, ensuring delivery against agreed objectives, scope, timelines, budgets and KPIs. - Lead client and internal WIP meetings, setting priorities, allocating responsibilities and keeping deliverables on track. - Oversee campaign execution across earned, owned and social channels, ensuring quality and consistency throughout. - Manage client events, launches and media activations from planning through execution, including coordination with third-party vendors and partners. - Monitor account budgets, resource utilisation and deliverables, proactively addressing scope creep, potential overspend and delivery risks. - Oversee media monitoring, campaign evaluation and reporting, translating results into actionable insights and recommendations. - Resolve day-to-day operational and campaign challenges independently, escalating issues requiring senior counsel where necessary. - Coordinate regional campaigns with market teams or take on the regional hub lead role where required. - Identify and champion opportunities to for safe and responsible use of digital tools and AI to improve campaign execution, workflow efficiency and the quality of client deliverables. Strategic Counsel & Content Development - Build trusted client relationships and provide proactive communications counsel aligned with clients' business priorities and reputational needs. - Lead research and insight development, including competitor analysis, audience insights and market trends, to inform communications strategies and campaign recommendations. - Develop communications strategies, brand narratives, messaging frameworks and campaign ideas in collaboration with content and creative teams. - Identify potential reputational risks and advise clients on appropriate responses, escalating sensitive or complex issues to senior consultants. - Prepare senior spokespeople for media engagements, including messaging development, Q&A preparation and media training. - Lead client presentations and strategic discussions, articulating recommendations and securing alignment on communications direction. - Develop high-quality communications materials, including press releases, media pitches, thought leadership, spokesperson briefs, social content and presentations, with minimum revisions required - Translate complex topics into clear, compelling narratives, ensuring content is accurate, relevant and tailored to the intended audience and channel. - Explore new creative approaches, formats and technologies to strengthen communications ideas and audience engagement. - Apply AI tools thoughtfully in research, ideation and content development, ensuring accuracy, originality, confidentiality and brand integrity. New Business Development & Agency Growth - Support business development by researching prospective clients, identifying market opportunities and contributing ideas for new business. - Develop new business proposals, pitch decks, credentials presentations, case studies and supporting research with the Director. - Contribute strategic recommendations, campaign concepts, creative ideas and communications approaches for pitches and RFP responses. - Work with senior leaders to develop scopes of work, define deliverables, assess resource requirements and support fee proposals. - Participate in client pitches and presentations, articulating recommendations and demonstrating the agency's capabilities. - Identify opportunities to grow existing accounts through additional services, campaigns and integrated communications solutions. - Monitor industry developments, competitor activity and emerging opportunities to inform the agency's business development efforts. Team Leadership & Development - Coach and mentor junior team members, providing clear direction, constructive feedback and opportunities for professional development. - Delegate work effectively, review deliverables and ensure the team consistently meets quality and performance expectations. - Manage day-to-day team priorities and workloads, ensuring resources are allocated effectively across accounts and projects. - Foster a collaborative, accountable and inclusive team environment built on mutual respect and open communication. - Ensure adherence to agency SOPs, workflows and quality standards, identifying opportunities to improve efficiency and delivery. - Address performance and delivery issues promptly, escalating where necessary. - Lead by example, balancing hands-on client work with the responsibility to develop team capabilities and encourage ownership.